The landmark litigation against tobacco companies produced major changes in the way cigarettes and smokeless tobacco products are promoted.
The four largest and several smaller tobacco companies agreed in the historic 1998 settlement to change their marketing practices and pay $206 billion over 25 years to 46 states, the District of Columbia and five U.S. territories. Utah's share of this settlement, called the Master Settlement Agreement (MSA) is $836 million.
Joe Camel and other cartoon characters that appeal to youngsters are no longer being used in cigarette ads. More than 14,000 tobacco billboard advertisements nationwide were replaced by anti-smoking messages. Health experts say these changes and others included in the settlement are significant because most people become addicted to the nicotine in tobacco products during adolescence.
Amicus Brief filed in Madison County Illinois, April 7, 2003 (PDF).